One part of being an executive designer is communicating complex ideas. Like what customer segmentation is and why it’s important, or Foreign Exchange rates and how they affect the stock price, or executive turnover and what the company is doing about it.

The part that comes later is becoming a trusted partner that allows an executive’s personality to come through. Custom swag gets made, slides have some jokes, and like Cinderella, they find their slippers and become more of a Human.